Apple unveils iPhone 12 with 5G, including Mini and Pro versions


Apple has launched a new iPhone 12 with faster 5G connectivity, which the company hopes will spur a wave of upgrades and keep its sales booming through the end of the year.The iPhone 12, with a 6.1-inch display and costing €913, has flat sides with a flush display, similar to the company’s iPhone 5 and a departure from rounded edges in recent years.
Apple also introduced a “Mini” version with a 5.4-inch screen for €815 and a “Pro” version with three cameras starting at €1,159.Pre-orders for the iPhone 12 and iPhone 12 Pro begin on October 16th and go on sale on October 23rd. The iPhone Mini will be available for pre-order on November 6th and will be in stores from November 13th.Apple said all iPhone 12 models will support millimeter wave 5G, the fastest variant of the technology, as well as lower-frequency bands. Some rival Android devices support only the lower-frequency versions of 5G.Apple said it had tested 5G on more than 800 carriers in 30 regions globally.Shares of Apple fell over 3 per cent during the event, erasing $77 billion worth of stock market value.
In China, the biggest online video platforms, including Tencent and Bilibili, canceled Apple’s livestream event without explanation, Bloomberg News reported.The annual launch event is nearly one month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for designing and churning out its biggest-selling product.The iPhones announced Tuesday will test whether Apple can keep up that streak and ride a wave of consumer excitement around 5G wireless data networks, whose speediest variants outstrip their predecessors’ data rates multiple times over. Android devices from Samsung and others have featured the new networking capabilities for months, and analysts say 5G phones are driving upgrades.In July at its most recent earnings, the company posted year-on-year revenue gains across every category and in every geography as consumers working and learning from home during the Covid-19 pandemic turned to its products and services.Apple last month launched new watch models with blood oxygen sensors and updated its iPad models while also rolling out a new bundle of its paid subscription services called Apple One.The company has also committed to introducing new Mac computers before year’s end based on processors of its own design rather than those from Intel. – Reuters
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Source: Business News